Top 3 benefits of digital marketing for small businesses
by Ardit Cela
What would you do if you had a big enough budget for marketing? Would you spend it on TV commercials, billboards and the like, or would you rather spend it on social media, SEO, Pay Per Click (PPC) and other digital marketing channels? Traditional marketing is usually expensive and not all companies can afford it. What is more, it is not very efficient. Gone are the days where companies put ads on local papers and customer would flock in to their stores.
In today’s highly competitive market, the consumer has plenty of choices. If the customer can’t find a certain product at a certain price on your online or physical store, he/she is going to find it somewhere else (most probably, from one of your competitors). It’s up to you to appeal to the consumer. Your marketing strategy and the tools you choose to carry out your plan can make or break your business.
Assuming you’re a small business, it is safe to say that you can’t afford to spend a lot on marketing. Hence, you need to choose tools that are cost-effective and easy to implement. More and more companies are spending on digital marketing. It only makes sense to spend where customers are: social media, YouTube, search engines, etc. Done the right way, digital marketing can yield huge results for companies. You might be wondering “this is fine and all, but what is in it for me? What do I get in return for spending on digital marketing?” Below are the top 3 main benefits of digital marketing for small businesses:
Digital marketing is more cost-effective than traditional marketing
This has been proven time and time again: digital marketing is way more cost-effective than traditional marketing channels. Not everyone watches television, but almost everyone surfs the web. Not everyone reads newspapers and magazines, but plenty of people read articles on the internet. So, it only makes sense for you to invest where the customers really are, not where you would want them to be. Digital marketing is cheaper, more effective and what is more, it helps you grown your brand.
Digital marketing is more targeted than traditional marketing
As marketer and author Seth Godin has said, “Everyone is not your customer.” You should find your niche. Your product or service is tailored for a certain demographic, community or age range. Hence, to get the best ROI (return on investment), you ought to market your product to the right people. That’s what digital marketing does best. For example, you can run a targeted Facebook ad, or send welcome emails only to people who have visited your website.
It helps your grow your brand
What people think of your business has always been very important, but in today’s digital era, customers’opinion of your brand is of crucial importance. After buying something online from you, customers can and will leave genuine reviews. And people who want to buy that same product will have a look at the reviews. That is social proof in action. If the reviews are positive, people will want to buy more from you and vice versa. If you offer excellent products, at affordable prices, and deliver an amazing customer service throughout all the touch points, your brand will improve. It will grow. And that’s what every business owner wants .
Moreover, digital marketing helps you save money, generate higher revenues, connect with your customers on a more personal level and deliver a great customer service and experience.