SEO for beginners

SEO for beginners

SEO for Beginners: Why a Plan and Being Consistent is the Key to Success

Have you ever worked in a company where departments don’t talk to each other and, as a result, projects fail? The same problems arise when businesses do not understand SEO and its role in marketing.

One of the most effective ways for a business to increase traffic, visibility, and importance is through SEO. SEO will be your basis if you want to create a strong digital marketing plan with cumulative effects. When used to its full potential, this process increases your website’s authority. Below you will read what SEO is and how to use it correctly.


What is SEO?

SEO (Search Engine Optimization) stands for Search Engine Optimization. Search engines want to provide users with the most relevant information and recommend the best user experience.

To do that, search engines must check websites by looking for a series of factors to determine whether a website is useful. SEO is the entire process of optimizing a website and using specific ranking factors to gain visibility in organic (free) search engine results.

Many people think that SEO is only about using the right keywords, and in fact this is a part of the process. However, SEO is much more, since more than 200 factors are involved.

Some of the most important factors are:

  • A website built on a well-encrypted platform with a security certificate (https SSL) which informs users that it is secure.
  • A fast website to give users a good experience.
  • A mobile-friendly website, as most users now use mobile devices.
  • Optimized content: Articles and topics that match the keywords that users are searching for.
  • Technical SEO: Optimization of titles, subtitles, descriptions, image alt tags, etc.
  • User experience: Search engines measure the number of users who click to visit your site, how many of them leave your site quickly, and how long they spend there.
  • Social signals: Engaging and sharing your content on social networks.
  • Business information, such as name, address, and phone number (NAP). This has to do with creating profiles on “Google My Business,” “Facebook,” “Instagram,” or other social networks.


Why is SEO so powerful?

When you do SEO right, search engines will rank your website and content higher in search results. Most traffic goes to the first page of search results, so fewer people will find you if you’re not there.

SEO can help your business increase its reputation and authority. Your audience will become more familiar with your brand by appearing more often.


A big mistake that businesses make.

Many companies see SEO as a project, where someone optimizes a website and it is all done. It would be good if SEO was a short-term project, but in fact it is not, and if someone is promising you this, you should leave him.


SEO integration

SEO should be an integrated part of your online presence from the beginning of your business website and not limited to just some posts or articles. Your website should be optimized for users, while content marketing will help in regularly updating information. The posts on your website should take into account the SEO effect from the beginning so articles are optimized at the moment they are published.

Integrating SEO from the start means choosing right keywords, content type, audience, and message whenever you create something new online. This requires planning and commitment.


Linking other sites to your site or Backlinking

A key factor for search engine ranking is the number and quality of links from other sites to your site (backlinks). Backlinks are considered votes from other sites on the Internet for your site, and the more quality or more you have, the more importance it will give to your business. “For example, if you have a restaurant and you have a backlink from a page of a famous chef, or you have a car rental company and have been referred by a car manufacturer, this is definitely more important than a backlink from your friend’s personal blog.”


The easiest way to get high-quality backlinks is by creating valuable content that people like and want to share. When search engines see that many web pages link to your business, they get a strong signal that your business is worth ranking for.



SEO is an ongoing practice that never ends. It is an integral part of everything you create online for your business, and when you treat it as such, you will begin to see much greater results. SEO is a long game. Marketing must be continuous, and SEO is the heart of marketing.


Where can I find a company that deals with SEO if I can’t do it myself?

Companies like Evolve Web Studio, will help you to discover the hidden potential of your website by updating it on the latest SEO trends so it can deliver the best results for your business. Evolve Studio is a certified company by SemRush, one of the most reliable platforms for keyword research, search volume, and cost per click.

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