Social media marketing the new way of PR?
by Ardit Cela
Every business wants to be worldwide
What is most important for a business? We all know the answer. Visibility, letting people know that you are in the industry, being in touch with all clients possible.
Now a day the increase of the mobile users and the increase of various social Medias, the increase of all new possibilities on online marketing, is very important for all business to have a very structured strategy. This means that the user attention is under the influence of millions of information, advertising, promo video, from which can affect their engagement when it comes to your advertisements.
Doing the best strategy of online marketing required research, skillful planning, understanding the expense, and calculating the Return on Investment (ROI). Nothing of that is possible without investment and proper budgeting.
Online marketing through social networks involves the many and unstoppable efforts made in social networks to convince current and potential customers that their products or services are purchased. In this way, businesses using social networks have the main purpose selling their products or services. Social networks today have a huge number of visitors, and the importance and impact of social networks in your business marketing is enormous. Online marketing has taken great proportions and is of great importance. Managing social networks is an opportunity for companies to be active online and have as many clients as possible. Online marketing on social networks is very important for companies today.
The best way of planning the future social media strategy is doing a very specialize analyze of the past valuating the past successes and failures. All companies should have a very deep analyze on every kind of social media marking efforts they have done in the past and understanding what this brought them
If the results matched or even exceeded the expectations, you can repeat a similar strategy this year (with some adjustments to new digital trends).
If your previous strategy didn’t meet your anticipations, do more research to find out why.
Why is this important for my business?
The social media marketing is now a day one of the best tools on marketing you services, our brand and have more profitability. Social networks are now a very important part of every marketing strategy, and the benefits of using social media are very amazing. Every company that is still a little bit suspicious on implementing this cost-effective resource is really missing on the most important and phenomenal marketing opportunity. Social media marketing is a key element for success in marketing. The benefits of using social media marketing are :
- Brand building and brand awareness
Social media is one of the most cost-efficient digital marketing tools used to increase your business’ visibility. Implementing a personalize social media strategy will increase your brand recognition and this way increase the costumers .All costumers the old and the new one have a social account that why every information of you brand, a new product, a new service everything is more possible to be lunch at a social media platform as in any other information tool.
- Brand loyalty
For every business the most important thing is the customer satisfaction and brand loyalty. This two parts come together related to communication. The brand loyalty is nothing than the engagement with every consumer and developing a strong relationship as trust bridge with them. Consumers see your company posting on social media and of course being there and replying to customers and posting original content make you brand more loyal and credible.
Social media marketing is the most cost-efficient part of an online marketing strategy. In every social platform signing up and creating a profile is free and any paid promotions you decide to invest have a low cost compared to other marketing tactics. This cost-effective characteristic is an advantage for this way of marketing because the return on investment is bigger than the budget used for other marketing and business expenses.
- Increase Leads & Sales
Social media marketing can increase your sales. Now a day there are people who are tweeting or writing down in their status in Facebook about a specific need they have. Brands who engage with this audience daily can increase their sales.. Social media can help generate the traffic you need.
- Unbiased Reviews on Brand, Product, or Service
Consumers today are more focused on leaving more online reviews on product or services .They will either show their love or hate for your product or service their reviews provides you a very honest feedback for your brand that it must be considered. Every comment or review is a way of monitoring you success and of course is a very helpful way of showing that you care of you costumer.
Online marketing on social networks enables you to be present where your current and potential customers are. It also enables you to have traffic or visitors to your web pages, increase brand visibility, and more importantly, gain profits. At Evolve you will find a staff specialized in online marketing strategies and techniques on social networks, their management and efficiency enhancement. We are ready to help you.