What is Pay Per Click?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

PPC Management

Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.


We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.

PPC is the pay-per-click, an online advertising model in which advertisers pay a fee each time one of their ads is clicked. Basically, this is a great way to buy visits to your site.

Advertising the search engines is one of the most popular forms of PPC. This allows advertisers to bid on placing ads in sponsored links to a search engine and it appears when someone asks for a keyword related to the product or service in question.
Here are some reasons why marketing through pay-per-click is good for everyone:

It’s good for those searching on the internet

Research shows that searchers click on paid search advertising more often than any other form of digital advertising. And because we use search engines when we look for products and services, results, including advertising and marketing campaigns, are generally very important to what we are looking for. Plus, Google has developed an excellent formula to ensure that PPC advertising meets the needs of the user. Search engine advertising is a goldmine.

It’s good for advertisers

Advertisers are offered a unique way to put their message in front of an audience that is actively and specifically looking for their product. Because customers discover their purpose through a term search, that is, through a search term, advertisers are able to measure the quality of traffic. Key words used by customers can also be found in search results. Advertisers can measure indicators like click through rates (CTRs), i.e how many visitors click on your ads conversion rates, ad rank and many other indicators.

It’s good for search engines

PPC enables search engines to look after both searchers and advertisers at the same time. Researchers make up their user base, while advertisers provide them with their revenue stream. Engines want to deliver relevant results first and foremost by offering a highly targeted advertising channel.

Immediate visibility

Setting up a ppc campaign on Google AdWords generally takes no more than a couple of hours: just select a series of relevant keywords, compose to be an ad group, set a daily budget, and select the audiences to which call on. At this point, the ads campaign can take off and your company name will be immediately visible among the results of the Google network.

An advantage not a little compared to the time required by inbound practices to appear in the results of organic research: site optimization for the seo, link building with authoritative sites, quality score,improved click through rate ctr, etc.


The traceability of ppc ads is one of the main reasons why pay-per-click has over time become one of the tools preferred by many marketers. A well organized PPC campaign provides a series of detailed statistics on impressions, clicks, cost per click, conversions and many other useful data.
All the data necessary to analyze the progress of the campaign and to compare the results obtained with the objectives set during the planning phase.

Reach the target at a specific time

Pay per Click advertising is ideal for involving a specific target in a specific place, at a specific time of day, thanks to targeted ads. The options for sending and locating the position, together with the specific preferences on the device (for example the smartphone), allow you to send precise messages to a specific target of consumers, at the pre-established times.
Pay per Click is also useful for other marketing channels

If the SEO team of a web agency wants to know if a keyword translates well, the answer can come from the PPC and search engine results pages; it is also possible to test a new product or service using Pay per Click advertising in order to frame the question and to immediately understand how the message is received.

Our Pay Per Click Services

PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.

Social Advertising

Evolve Studio can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.

Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis

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