PPC is the pay-per-click, an online advertising model in which advertisers pay a fee each time one of their ads is clicked. Basically, this is a great way to buy visits to your site.

Advertising the search engines is one of the most popular forms of PPC. This allows advertisers to bid on placing ads in sponsored links to a search engine and it appears when someone asks for a keyword related to the product or service in question.
Here are some reasons why marketing through pay-per-click is good for everyone:

It’s good for those searching on the internet

Research shows that searchers click on paid search advertising more often than any other form of digital advertising. And because we use search engines when we look for products and services, results, including advertising and marketing campaigns, are generally very important to what we are looking for. Plus, Google has developed an excellent formula to ensure that PPC advertising meets the needs of the user. Search engine advertising is a goldmine.

It’s good for advertisers

Advertisers are offered a unique way to put their message in front of an audience that is actively and specifically looking for their product. Because customers discover their purpose through a term search, that is, through a search term, advertisers are able to measure the quality of traffic. Key words used by customers can also be found in search results. Advertisers can measure indicators like click through rates (CTRs), i.e how many visitors click on your ads conversion rates, ad rank and many other indicators.

It’s good for search engines

PPC enables search engines to look after both searchers and advertisers at the same time. Researchers make up their user base, while advertisers provide them with their revenue stream. Engines want to deliver relevant results first and foremost by offering a highly targeted advertising channel.

Immediate visibility

Setting up a ppc campaign on Google AdWords generally takes no more than a couple of hours: just select a series of relevant keywords, compose to be an ad group, set a daily budget, and select the audiences to which call on. At this point, the ads campaign can take off and your company name will be immediately visible among the results of the Google network.

An advantage not a little compared to the time required by inbound practices to appear in the results of organic research: site optimization for the seo, link building with authoritative sites, quality score,improved click through rate ctr, etc.

Traceability

The traceability of ppc ads is one of the main reasons why pay-per-click has over time become one of the tools preferred by many marketers. A well organized PPC campaign provides a series of detailed statistics on impressions, clicks, cost per click, conversions and many other useful data.
All the data necessary to analyze the progress of the campaign and to compare the results obtained with the objectives set during the planning phase.

Reach the target at a specific time

Pay per Click advertising is ideal for involving a specific target in a specific place, at a specific time of day, thanks to targeted ads. The options for sending and locating the position, together with the specific preferences on the device (for example the smartphone), allow you to send precise messages to a specific target of consumers, at the pre-established times.
Pay per Click is also useful for other marketing channels

If the SEO team of a web agency wants to know if a keyword translates well, the answer can come from the PPC and search engine results pages; it is also possible to test a new product or service using Pay per Click advertising in order to frame the question and to immediately understand how the message is received.