Njer\u00ebzit e p\u00ebrdorin fjal\u00ebn “mark\u00eb” kaq shpesh k\u00ebto koh\u00eb saq\u00eb duket se e ka humbur dometh\u00ebnien e saj origjinale. N\u00eb p\u00ebrgjith\u00ebsi, kur njer\u00ebzit d\u00ebgjojn\u00eb fjal\u00ebn ‘mark\u00eb’ ata mendojn\u00eb p\u00ebr logon e nj\u00eb kompanie. Nj\u00eb mark\u00eb, megjithat\u00eb, \u00ebsht\u00eb m\u00eb tep\u00ebr se nj\u00eb logo e thjesht\u00eb. P\u00ebr Marty Nuemeier, autor dhe fol\u00ebs i mir\u00ebnjohur p\u00ebr mark\u00ebn, dizajnin dhe inovacionin, nj\u00eb “mark\u00eb \u00ebsht\u00eb ajo q\u00eb ndjen nj\u00eb person p\u00ebr nj\u00eb produkt, sh\u00ebrbim apo organizat\u00eb”.<\/p>\n
Njer\u00ebzit nuk blejn\u00eb vet\u00ebm produkte; ata blejn\u00eb ndjenja dhe emocione. Si ndihen klient\u00ebt p\u00ebr kompanin\u00eb tuaj? A mund t\u00eb dallojn\u00eb mark\u00ebn tuaj nga konkurrenca? A e kan\u00eb t\u00eb v\u00ebshtir\u00eb t\u00eb identifikojn\u00eb veten e tyre me mark\u00ebn tuaj? K\u00ebto jan\u00eb pyetje q\u00eb sip\u00ebrmarr\u00ebsit i b\u00ebjn\u00eb shpesh.<\/p>\n
N\u00ebse nj\u00eb mark\u00eb \u00ebsht\u00eb se si njer\u00ebzit ndjehen p\u00ebr nj\u00eb produkt, sh\u00ebrbim apo organizat\u00eb, at\u00ebher\u00eb \u00e7far\u00eb \u00ebsht\u00eb reputacioni i mark\u00ebs? Pa p\u00ebrdorur p\u00ebrkufizime komplekse, reputacioni i mark\u00ebs p\u00ebrfshin logon e kompanis\u00eb, fontet, ngjyrat, paketimet etj. Kur ju keni nj\u00eb prani t\u00eb q\u00ebndrueshme vizuale n\u00eb t\u00eb gjitha kanalet, klient\u00ebt mund t\u00eb identifikojn\u00eb mark\u00ebn tuaj me leht\u00ebsi t\u00eb madhe. Cilat hapa mund t\u00eb merrni p\u00ebr t\u00eb krijuar nj\u00eb reputacion t\u00eb shk\u00eblqyer t\u00eb mark\u00ebs?<\/p>\n
Mediat sociale jan\u00eb b\u00ebr\u00eb pjes\u00eb e domosdoshme e marketingut. Njer\u00ebzit shpenzojn\u00eb shum\u00eb koh\u00eb n\u00eb mediat sociale, por nuk u kushtojn\u00eb shum\u00eb v\u00ebmendje p\u00ebrmbajtjes s\u00eb zakonshme; ata lexojn\u00eb vet\u00ebm p\u00ebrmbajtje t\u00eb r\u00ebnd\u00ebsishme p\u00ebr ta, p\u00ebrmbajtje fantastike. Gjithmon\u00eb vler\u00ebsoni fushatat tuaja n\u00eb mediat tuaja sociale dhe b\u00ebni ndryshime aty ku e shihni t\u00eb nevojshme.<\/p>\n
Ju mund t\u00eb krijoni fushata t\u00eb mrekullueshme n\u00eb mediat sociale, por n\u00ebse nuk i drejtoheni audienc\u00ebs s\u00eb duhur, mund t\u00eb mos keni rezultatet q\u00eb keni d\u00ebshiruar. Prandaj, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb b\u00ebni nj\u00eb hulumtim t\u00ebr\u00ebsor t\u00eb tregut n\u00eb lidhje me audienc\u00ebn tuaj. Ju mund t\u00eb flisni drejtp\u00ebrs\u00ebdrejti me njer\u00ebzit n\u00eb telefon, t\u00eb krijoni sondazhe online ose kuize, etj. K\u00ebrkoni vazhdimisht dhe mos ngurroni t\u00eb eksperimentoni.<\/p>\n
Si i njihni Apple, Coca Cola, Nike, NASA, Microsoft, Colgate dhe McDonalds? Ju mund t\u00eb harroni shum\u00eb gj\u00ebra rreth k\u00ebtyre markave si p\u00ebr shembull historikun e tyre, themeluesit dhe k\u00ebshtu me radh\u00eb, por ndoshta nuk do ta harroni kurr\u00eb logon e tyre. Logoja \u00ebsht\u00eb nj\u00eb gj\u00eb q\u00eb njer\u00ebzit nuk harrojn\u00eb kurr\u00eb p\u00ebr markat. Kjo \u00ebsht\u00eb arsyeja pse ju duhet t\u00eb krijoni nj\u00eb logo t\u00eb paharrueshme p\u00ebr mark\u00ebn tuaj, di\u00e7ka q\u00eb njer\u00ebzit gjithmon\u00eb do ta kujtojn\u00eb.<\/p>\n
N\u00eb nj\u00eb epok\u00eb ku \u00e7do kompani shkon pas softuerit m\u00eb t\u00eb fundit ose prirjeve m\u00eb t\u00eb reja t\u00eb marketingut, duhet t\u00eb keni parasysh se konsumator\u00ebt n\u00eb fund t\u00eb fundit d\u00ebshirojn\u00eb vet\u00ebm nj\u00eb gj\u00eb: ta gjejn\u00eb kompanin\u00eb tuaj kollaj, qoft\u00eb online apo offline. Njer\u00ebzit nuk duhet ta ken\u00eb t\u00eb v\u00ebshtrir\u00eb t\u00eb gjejn\u00eb faqen tuaj n\u00eb internet, ose t\u00eb njohin logon tuaj. Motoja ‘sa m\u00eb thjesht’ ting\u00ebllon e v\u00ebrtet\u00eb si kurr\u00eb m\u00eb par\u00eb.<\/p>\n
Krijimi i nj\u00eb video mund t\u00eb k\u00ebrkoj\u00eb koh\u00eb, por ia vlen p\u00ebrpjekja. Mund t\u00eb jet\u00eb nj\u00eb video e shkurt\u00ebr q\u00eb p\u00ebrshkruan misionin dhe vizionin tuaj. Nj\u00eb video \u00ebsht\u00eb nj\u00eb m\u00ebnyr\u00eb efikase p\u00ebr t\u00eb p\u00ebrshkruar se \u00e7far\u00eb p\u00ebrfaq\u00ebson kompania juaj, \u00e7far\u00eb e b\u00ebn at\u00eb ndryshe nga konkurrent\u00ebt. Njer\u00ebzit kalojn\u00eb shum\u00eb koh\u00eb n\u00eb internet duke par\u00eb videot; mjafton t\u00eb shikoni sesa shum\u00eb koh\u00eb shpenzohet n\u00eb YouTube. Sigurohuni q\u00eb videoja t\u00eb jet\u00eb e qart\u00eb, e r\u00ebnd\u00ebsishme dhe n\u00eb situata t\u00eb caktuara, arg\u00ebtuese.<\/p>\n
Nj\u00eb reputacion i qart\u00eb dhe i thjesht\u00eb mark\u00eb mund t’ju \u00e7oj\u00eb shum\u00eb larg. Tregojuni njer\u00ebzve se cila \u00ebsht\u00eb filozofia juaj, \u00e7far\u00eb ju dallon nga t\u00eb tjer\u00ebt. T\u00eb gjitha p\u00ebrpjekjet tuaja do t\u00eb japin frutet e veta.<\/p>","protected":false},"excerpt":{"rendered":"
Njer\u00ebzit e p\u00ebrdorin fjal\u00ebn “mark\u00eb” kaq shpesh k\u00ebto koh\u00eb saq\u00eb duket se e ka humbur dometh\u00ebnien e saj origjinale. N\u00eb p\u00ebrgjith\u00ebsi, kur njer\u00ebzit d\u00ebgjojn\u00eb fjal\u00ebn ‘mark\u00eb’ ata mendojn\u00eb p\u00ebr logon e nj\u00eb kompanie. Nj\u00eb mark\u00eb, megjithat\u00eb, \u00ebsht\u00eb m\u00eb tep\u00ebr se nj\u00eb logo e thjesht\u00eb. P\u00ebr Marty Nuemeier, autor dhe fol\u00ebs i mir\u00ebnjohur p\u00ebr mark\u00ebn, dizajnin dhe inovacionin, nj\u00eb “mark\u00eb \u00ebsht\u00eb ajo q\u00eb ndjen nj\u00eb person p\u00ebr nj\u00eb produkt, sh\u00ebrbim apo organizat\u00eb”. Njer\u00ebzit nuk blejn\u00eb vet\u00ebm produkte; ata blejn\u00eb ndjenja dhe emocione. Si ndihen klient\u00ebt p\u00ebr kompanin\u00eb tuaj? A mund t\u00eb dallojn\u00eb mark\u00ebn tuaj nga konkurrenca? A e kan\u00eb t\u00eb v\u00ebshtir\u00eb t\u00eb identifikojn\u00eb veten e tyre me mark\u00ebn tuaj? K\u00ebto jan\u00eb pyetje q\u00eb sip\u00ebrmarr\u00ebsit i b\u00ebjn\u00eb shpesh. N\u00ebse nj\u00eb mark\u00eb \u00ebsht\u00eb se si njer\u00ebzit ndjehen p\u00ebr nj\u00eb produkt, sh\u00ebrbim apo organizat\u00eb, at\u00ebher\u00eb \u00e7far\u00eb \u00ebsht\u00eb reputacioni i mark\u00ebs? Pa p\u00ebrdorur p\u00ebrkufizime komplekse, reputacioni i mark\u00ebs p\u00ebrfshin logon e kompanis\u00eb, fontet, ngjyrat, paketimet etj. Kur ju keni nj\u00eb prani t\u00eb q\u00ebndrueshme vizuale n\u00eb t\u00eb gjitha kanalet, klient\u00ebt mund t\u00eb identifikojn\u00eb mark\u00ebn tuaj me leht\u00ebsi t\u00eb madhe. Cilat hapa mund t\u00eb merrni p\u00ebr t\u00eb krijuar nj\u00eb reputacion t\u00eb shk\u00eblqyer t\u00eb mark\u00ebs? Kujdesuni p\u00ebr fushatat n\u00eb mediat sociale Mediat sociale jan\u00eb b\u00ebr\u00eb pjes\u00eb e domosdoshme e marketingut. Njer\u00ebzit shpenzojn\u00eb shum\u00eb koh\u00eb n\u00eb mediat sociale, por nuk u kushtojn\u00eb shum\u00eb v\u00ebmendje p\u00ebrmbajtjes s\u00eb zakonshme; ata lexojn\u00eb vet\u00ebm p\u00ebrmbajtje t\u00eb r\u00ebnd\u00ebsishme p\u00ebr ta, p\u00ebrmbajtje fantastike. Gjithmon\u00eb vler\u00ebsoni fushatat tuaja n\u00eb mediat tuaja sociale dhe b\u00ebni ndryshime aty ku e shihni t\u00eb nevojshme. B\u00ebni studime tregu Ju mund t\u00eb krijoni fushata t\u00eb mrekullueshme n\u00eb mediat sociale, por n\u00ebse nuk i drejtoheni audienc\u00ebs s\u00eb duhur, mund t\u00eb mos keni rezultatet q\u00eb keni d\u00ebshiruar. Prandaj, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb b\u00ebni nj\u00eb hulumtim t\u00ebr\u00ebsor t\u00eb tregut n\u00eb lidhje me audienc\u00ebn tuaj. Ju mund t\u00eb flisni drejtp\u00ebrs\u00ebdrejti me njer\u00ebzit n\u00eb telefon, t\u00eb… <\/p>\n