Cila \u00ebsht\u00eb gj\u00ebja e par\u00eb q\u00eb ju shikoni kur vizitoni nj\u00eb faqe interneti? A \u00ebsht\u00eb aspekti vizual? A \u00ebsht\u00eb p\u00ebrmbajtja? Apo \u00ebsht\u00eb kodi? N\u00ebse jeni si shumica e njer\u00ebzve, bini n\u00eb kategorit\u00eb e m\u00ebparshme, pra ata q\u00eb shikojn\u00eb p\u00ebrciptazi aspektin vizual dhe p\u00ebrmbajtjen. Un\u00eb them “p\u00ebrciptazi’, sepse shumica e njer\u00ebzve b\u00ebjn\u00eb pik\u00ebrisht k\u00ebt\u00eb kur vizitojn\u00eb nj\u00eb faqe interneti; ata thjesht hedhin nj\u00eb v\u00ebshtrim t\u00eb shkurt\u00ebr n\u00eb t\u00eb dhe n\u00ebse gjejn\u00eb at\u00eb q\u00eb k\u00ebrkojn\u00eb, ata mund t\u00eb q\u00ebndrojn\u00eb m\u00eb gjat\u00eb. N\u00ebse jo, ata do t\u00eb k\u00ebrkojn\u00eb diku tjet\u00ebr.<\/p>\n
Shum\u00eb pronar\u00eb biznesi shqet\u00ebsohen p\u00ebr t\u00eb b\u00ebr\u00eb faqen e internetit t\u00eb kompanis\u00eb s\u00eb tyre t\u00eb duken sa m\u00eb e bukur, pa i kushtuar v\u00ebmendjen e duhur p\u00ebrmbajtjes s\u00eb saj. V\u00ebrtet\u00eb, pamja e bukur mund t\u00eb shes\u00eb. Por pyesni veten: “A do t\u00eb q\u00ebndroj me dik\u00eb vet\u00ebm p\u00ebr fytyr\u00ebn e tij\/saj t\u00eb mrekullueshme ose p\u00ebr trupin e skalitur?” Disa me siguri do t\u00eb q\u00ebndrojn\u00eb, por shumica e njer\u00ebzve k\u00ebrkojn\u00eb di\u00e7ka m\u00eb shum\u00eb sesa thjesht pamjen n\u00eb nj\u00eb partner. E nj\u00ebjta gj\u00eb vlen p\u00ebr zgjedhjen e nj\u00eb kompanie midis qindra dhe mij\u00ebra prej tyre q\u00eb konkurrojn\u00eb p\u00ebr v\u00ebmendjen tuaj. Si mundet nj\u00eb kompani t\u00eb t\u00ebrheq\u00eb konsumator\u00eb p\u00ebrve\u00e7 drog\u00ebs m\u00eb t\u00eb fuqishme q\u00eb \u00ebsht\u00eb p\u00ebrdorur ndonj\u00ebher\u00eb nga njer\u00ebzimi? Fjala e shkruar. Ju nuk mund t\u00eb shisni n\u00ebse mesazhi juaj nuk \u00ebsht\u00eb i qart\u00eb, pavar\u00ebsisht sesa bukur mund t\u00eb duket faqja juaj e internetit. Pse, at\u00ebher\u00eb, p\u00ebrmbajtja e qart\u00eb \u00ebsht\u00eb gj\u00ebja m\u00eb e r\u00ebnd\u00ebsishme n\u00eb faqen tuaj?<\/p>\n
P\u00ebrmbajtja e mir\u00eb dhe e qart\u00eb ju ndihmon t\u00eb sqaroni mesazhin tuaj<\/strong><\/p>\n Donald Miller,\u00a0 themeluesi dhe drejtori i p\u00ebrgjithsh\u00ebm i StoryBrand, thot\u00eb: “N\u00ebse krijoni p\u00ebshtjellim, humbisni.” Skanoni t\u00eb gjith\u00eb p\u00ebrmbajtjen e faqes suaj dhe rrethoni t\u00eb gjitha fjal\u00ebt q\u00eb kan\u00eb zhargon biznesi. N\u00ebse ata ngat\u00ebrrojn\u00eb njer\u00ebzit, fshiji ose z\u00ebvend\u00ebsoji ato me di\u00e7ka m\u00eb t\u00eb thjesht\u00eb. Konsumator\u00ebt q\u00eb vijn\u00eb n\u00eb faqen tuaj t\u00eb internetit nuk duhet t\u00eb djegin kalori n\u00eb zbulimin e asaj se \u00e7ka \u00ebsht\u00eb e gjith\u00eb kompania juaj. N\u00eb vend q\u00eb t\u00eb thuash “ne ju ndihmojm\u00eb t\u00eb rrisni ROI-in tuaj dhe treguesit q\u00eb kan\u00eb r\u00ebnd\u00ebsi” ju mund t\u00eb thoni “ju ndihmojm\u00eb t\u00eb b\u00ebni m\u00eb shum\u00eb para”. \u00cbsht\u00eb e thjesht\u00eb dhe u flet direkt njer\u00ebzve.<\/p>\n Dizajni n\u00eb vetvete nuk shet. P\u00ebrmbajtja e jasht\u00ebzakonshme shet. Sa m\u00eb e mrekullueshme t\u00eb jet\u00eb p\u00ebrmbajtja q\u00eb krijoni, aq m\u00eb shum\u00eb njer\u00ebz do t\u00eb vizitojn\u00eb faqen tuaj te internetit. Dhe n\u00ebse p\u00ebrmbajtja juaj u flet atyre n\u00eb gjuh\u00eb t\u00eb thjesht\u00eb, ata do t\u00eb angazhohen. \u00cbsht\u00eb si nj\u00eb marr\u00ebdh\u00ebnie; ju nuk mund t\u00eb k\u00ebrkoni q\u00eb dikush t\u00eb martohet me ju n\u00ebse nuk jan\u00eb t\u00eb vendosur dhe t\u00eb p\u00ebrkushtuar. Njer\u00ebzit do t\u00eb vizitojn\u00eb faqen tuaj dhe do t\u00eb q\u00ebndrojn\u00eb m\u00eb gjat\u00eb vet\u00ebm n\u00ebse ajo q\u00eb ju thoni \u00ebsht\u00eb e r\u00ebnd\u00ebsishme p\u00ebr ta, e thjesht\u00eb dhe e qart\u00eb.<\/p>\n Angazhimi nuk \u00ebsht\u00eb i mjaftuesh\u00ebm; ju d\u00ebshironi q\u00eb personi tjet\u00ebr t\u00eb thot\u00eb ‘po’ n\u00eb propozimin tuaj t\u00eb martes\u00ebs. N\u00eb m\u00ebnyr\u00eb t\u00eb ngjashme, d\u00ebshironi q\u00eb njer\u00ebzit t\u00eb klikojn\u00eb butonin “Bli tani”. P\u00ebrpara se njer\u00ebzit ta b\u00ebjn\u00eb k\u00ebt\u00eb, megjithat\u00eb, ata pyesin veten: “A e besoj v\u00ebrtet k\u00ebt\u00eb kompani?” dhe “Si mund t\u00eb m\u00eb ndihmoj\u00eb kjo kompani p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar jet\u00ebn time?” N\u00ebse p\u00ebrmbajtja juaj i ndihmon ata t\u00eb p\u00ebrgjigjen n\u00eb k\u00ebto dy pyetje, at\u00ebher\u00eb ju jeni nj\u00eb hap m\u00eb af\u00ebr shitjes s\u00eb produktit ose sh\u00ebrbimit tuaj. Nj\u00eb foto mund t\u00eb vlej\u00eb sa nj\u00eb mij\u00eb fjal\u00eb, por nj\u00eb fjal\u00eb mund t\u00eb vlej\u00eb sa nj\u00eb mij\u00eb fotografi. N\u00eb t\u00eb kund\u00ebrt, a do ishin akoma njer\u00ebzit duke lexuar ende Komedin\u00eb Hyjnore, Hamletin, Don Kishotin, Faustin, Oliver Twist, Krim dhe Nd\u00ebshkim dhe vepra t\u00eb tjera t\u00eb madh\u00eb t\u00eb let\u00ebrsis\u00eb?<\/p>\n Para se t\u00eb ankoheni p\u00ebr njer\u00ebzit q\u00eb nuk blejn\u00eb prej jush, pyesni veten “A \u00ebsht\u00eb p\u00ebrmbajtja n\u00eb faqen time e qart\u00eb, e thjesht\u00eb dhe njer\u00ebzore?”<\/p>","protected":false},"excerpt":{"rendered":" Cila \u00ebsht\u00eb gj\u00ebja e par\u00eb q\u00eb ju shikoni kur vizitoni nj\u00eb faqe interneti? A \u00ebsht\u00eb aspekti vizual? A \u00ebsht\u00eb p\u00ebrmbajtja? Apo \u00ebsht\u00eb kodi? N\u00ebse jeni si shumica e njer\u00ebzve, bini n\u00eb kategorit\u00eb e m\u00ebparshme, pra ata q\u00eb shikojn\u00eb p\u00ebrciptazi aspektin vizual dhe p\u00ebrmbajtjen. Un\u00eb them “p\u00ebrciptazi’, sepse shumica e njer\u00ebzve b\u00ebjn\u00eb pik\u00ebrisht k\u00ebt\u00eb kur vizitojn\u00eb nj\u00eb faqe interneti; ata thjesht hedhin nj\u00eb v\u00ebshtrim t\u00eb shkurt\u00ebr n\u00eb t\u00eb dhe n\u00ebse gjejn\u00eb at\u00eb q\u00eb k\u00ebrkojn\u00eb, ata mund t\u00eb q\u00ebndrojn\u00eb m\u00eb gjat\u00eb. N\u00ebse jo, ata do t\u00eb k\u00ebrkojn\u00eb diku tjet\u00ebr. Shum\u00eb pronar\u00eb biznesi shqet\u00ebsohen p\u00ebr t\u00eb b\u00ebr\u00eb faqen e internetit t\u00eb kompanis\u00eb s\u00eb tyre t\u00eb duken sa m\u00eb e bukur, pa i kushtuar v\u00ebmendjen e duhur p\u00ebrmbajtjes s\u00eb saj. V\u00ebrtet\u00eb, pamja e bukur mund t\u00eb shes\u00eb. Por pyesni veten: “A do t\u00eb q\u00ebndroj me dik\u00eb vet\u00ebm p\u00ebr fytyr\u00ebn e tij\/saj t\u00eb mrekullueshme ose p\u00ebr trupin e skalitur?” Disa me siguri do t\u00eb q\u00ebndrojn\u00eb, por shumica e njer\u00ebzve k\u00ebrkojn\u00eb di\u00e7ka m\u00eb shum\u00eb sesa thjesht pamjen n\u00eb nj\u00eb partner. E nj\u00ebjta gj\u00eb vlen p\u00ebr zgjedhjen e nj\u00eb kompanie midis qindra dhe mij\u00ebra prej tyre q\u00eb konkurrojn\u00eb p\u00ebr v\u00ebmendjen tuaj. Si mundet nj\u00eb kompani t\u00eb t\u00ebrheq\u00eb konsumator\u00eb p\u00ebrve\u00e7 drog\u00ebs m\u00eb t\u00eb fuqishme q\u00eb \u00ebsht\u00eb p\u00ebrdorur ndonj\u00ebher\u00eb nga njer\u00ebzimi? Fjala e shkruar. Ju nuk mund t\u00eb shisni n\u00ebse mesazhi juaj nuk \u00ebsht\u00eb i qart\u00eb, pavar\u00ebsisht sesa bukur mund t\u00eb duket faqja juaj e internetit. Pse, at\u00ebher\u00eb, p\u00ebrmbajtja e qart\u00eb \u00ebsht\u00eb gj\u00ebja m\u00eb e r\u00ebnd\u00ebsishme n\u00eb faqen tuaj? P\u00ebrmbajtja e mir\u00eb dhe e qart\u00eb ju ndihmon t\u00eb sqaroni mesazhin tuaj Donald Miller,\u00a0 themeluesi dhe drejtori i p\u00ebrgjithsh\u00ebm i StoryBrand, thot\u00eb: “N\u00ebse krijoni p\u00ebshtjellim, humbisni.” Skanoni t\u00eb gjith\u00eb p\u00ebrmbajtjen e faqes suaj dhe rrethoni t\u00eb gjitha fjal\u00ebt q\u00eb kan\u00eb zhargon biznesi. N\u00ebse ata ngat\u00ebrrojn\u00eb njer\u00ebzit, fshiji ose z\u00ebvend\u00ebsoji ato me di\u00e7ka m\u00eb t\u00eb thjesht\u00eb. Konsumator\u00ebt q\u00eb vijn\u00eb n\u00eb faqen… <\/p>\nP\u00ebrmbajtja e shk\u00eblqyer do t’ju ndihmoj\u00eb t\u00eb keni m\u00eb shum\u00eb vizitor\u00eb n\u00eb faqen tuaj te internetit<\/strong><\/h3>\n
P\u00ebrmbajtja e qart\u00eb ju ndihmon t\u00eb shisni m\u00eb shum\u00eb<\/strong><\/h3>\n