{"id":11045,"date":"2019-02-27T16:55:22","date_gmt":"2019-02-27T15:55:22","guid":{"rendered":"https:\/\/evolve.al\/?p=11045"},"modified":"2019-03-06T12:26:24","modified_gmt":"2019-03-06T11:26:24","slug":"can-build-solid-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/evolve.al\/al\/can-build-solid-social-media-marketing-strategy\/","title":{"rendered":"Si mund t\u00eb nd\u00ebrtoni nj\u00eb strategji marketingu t\u00eb q\u00ebndruesh\u00ebm t\u00eb mediave sociale"},"content":{"rendered":"<p>Gjithkush e di se mediat sociale jan\u00eb nj\u00eb nga mjetet m\u00eb t\u00eb fuqishme n\u00eb marketingun modern, por pak e b\u00ebjn\u00eb at\u00eb si\u00e7 duhet. Kompanit\u00eb, si njer\u00ebzit e zakonsh\u00ebm, jan\u00eb t\u00eb fiksuar me t\u00eb paturit e sa m\u00eb shum\u00eb ndjek\u00ebsve dhe pelqime. Nd\u00ebrsa t\u00eb gjith\u00eb d\u00ebshirojn\u00eb t\u00eb marrin m\u00eb shum\u00eb ndjek\u00ebs n\u00eb Instagram, vet\u00ebm disa t\u00eb b\u00ebjn\u00eb at\u00eb q\u00eb duhet p\u00ebr t\u00eb krijuar nj\u00eb baz\u00eb ndjek\u00ebsish besnik\u00eb. Nd\u00ebrsa t\u00eb gjith\u00eb d\u00ebshirojn\u00eb m\u00eb shum\u00eb p\u00eblqime n\u00eb Facebook ose m\u00eb shum\u00eb retweets n\u00eb Twitter, jo t\u00eb gjith\u00eb kan\u00eb nj\u00eb strategji t\u00eb qart\u00eb t\u00eb<a href=\"https:\/\/evolve.al\/al\/marketing-online\/\"> marketingut t\u00eb mediave sociale<\/a>. Si mund t\u00eb fitoni m\u00eb shum\u00eb ndjek\u00ebs? M\u00eb mir\u00eb akoma, pse doni m\u00eb shum\u00eb ndjek\u00ebs n\u00eb radh\u00eb t\u00eb par\u00eb? Kjo \u00ebsht\u00eb pyetja q\u00eb \u00e7do pronar biznesi duhet t\u00eb b\u00ebj\u00eb. Ju nuk doni tregues t\u00eb kot\u00eb; ju doni tregues q\u00eb kan\u00eb r\u00ebnd\u00ebsi, numra q\u00eb p\u00ebrkthehen n\u00eb angazhim m\u00eb t\u00eb madh, rritjen e shitjeve dhe p\u00ebrmir\u00ebsimin e reputacionit t\u00eb mark\u00ebs.<\/p>\n<p>A keni menduar ndonj\u00ebher\u00eb pse disa kompani dalin me fushata t\u00eb shk\u00eblqyera t\u00eb marketingut social, nd\u00ebrsa t\u00eb tjer\u00ebt p\u00ebrpiqen t\u00eb gjejn\u00eb at\u00eb shk\u00ebndij\u00ebn krijuese? E gjitha lidhet me di\u00e7ka: hulumtimi (ose mungesa e tij). B\u00ebrja e supozimeve nuk \u00ebsht\u00eb ndoshta strategjia m\u00eb e mir\u00eb; kjo nuk \u00ebsht\u00eb aspak nj\u00eb strategji. Ajo q\u00eb ju nevojitet \u00ebsht\u00eb nj\u00eb analiz\u00eb e kujdesshme dhe e plot\u00eb e audienc\u00ebs suaj t\u00eb synuar, konkurrent\u00ebve tuaj, industris\u00eb tuaj dhe faktor\u00ebve t\u00eb tjer\u00eb q\u00eb mund t\u00eb luajn\u00eb nj\u00eb rol n\u00eb suksesin tuaj. Ju thjesht nuk b\u00ebheni nj\u00eb sukses brenda nat\u00ebs; ju st\u00ebrviteni p\u00ebr t\u00eb, p\u00ebr vite me radh\u00eb. Pra, ju doni t\u00eb nd\u00ebrtoni nj\u00eb strategji marketingu t\u00eb suksessh\u00ebm t\u00eb mediave sociale, por nuk e dini se si. Ju keni provuar \u00e7do gje (ose k\u00ebshtu pretendoni), dhe nuk po merrni rezultatet q\u00eb kishit menduar. Ndiheni t\u00eb dekurajuar. Ju thjesht doni t\u00eb hiqni dor\u00eb. E njoh k\u00ebt\u00eb ndjesi.\u00a0 P\u00ebr fat t\u00eb mir\u00eb, p\u00ebr \u00e7do problem ekziston edhe zgjidhje. M\u00eb posht\u00eb jan\u00eb disa k\u00ebshilla shum\u00eb t\u00eb dobishme q\u00eb mund t&#8217;i p\u00ebrdorni p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb strategji t\u00eb fuqishme t\u00eb marketingut t\u00eb mediave sociale.<\/p>\n<h5>Krijo p\u00ebrmbajtje q\u00eb angazhon lexuesit<\/h5>\n<p>Ju ndoshta keni d\u00ebgjuar k\u00ebt\u00eb miliona her\u00eb, por duhet t\u00eb thuhet p\u00ebrs\u00ebri dhe p\u00ebrs\u00ebri. Krijimi i p\u00ebrmbajtjes cil\u00ebsore \u00ebsht\u00eb nj\u00eb nga m\u00ebnyrat m\u00eb t\u00eb mira p\u00ebr t\u00ebrheqjen e audienc\u00ebs s\u00eb duhur. Dhe nuk ka t\u00eb b\u00ebj\u00eb vet\u00ebm me krijimin e p\u00ebrmbajtjes origjinale; ajo \u00ebsht\u00eb gjithashtu p\u00ebr postimin e tij, disa her\u00eb. Shum\u00eb kompani prodhojn\u00eb p\u00ebrmbajtje rregullisht, por vet\u00ebm disa angazhohen me \u00e7do person q\u00eb komenton n\u00eb postimet e tyre. Mund t\u00eb duket si puna m\u00eb e leht\u00eb n\u00eb bot\u00eb, por \u00ebsht\u00eb e \u00e7uditshme sa shum\u00eb kompani &#8216;harrojn\u00eb&#8217; k\u00ebt\u00eb detyr\u00eb t\u00eb thjesht\u00eb. Ajo q\u00eb d\u00ebshiron me t\u00eb v\u00ebrtet\u00eb audienca \u00ebsht\u00eb bashk\u00ebveprimi i v\u00ebrtet\u00eb dhe spontan. N\u00eb vend q\u00eb t\u00eb p\u00ebrpiqesh t\u00eb krijosh p\u00ebrmbajtje q\u00eb ka nj\u00eb gjas\u00eb m\u00eb t\u00eb lart\u00eb p\u00ebr t\u00eb t&#8217;u b\u00ebre &#8216;virale&#8217;, krijoni p\u00ebrmbajtje q\u00eb \u00ebsht\u00eb e dobishme p\u00ebr audienc\u00ebn tuaj. P\u00ebrgjigjuni komenteve sa m\u00eb shpejt q\u00eb mundeni, dhe mos p\u00ebrdorni kopjoni\u00a0 p\u00ebrgjigjet; kjo do t&#8217;ju b\u00ebnte t\u00eb dukeni sikur nuk iu intereson audienca juaj. Ju mund t\u00eb m\u00ebsoni edhe nga komentet negative. Jini t\u00eb sjellsh\u00ebm n\u00eb p\u00ebrgjigjet tuaja, por mos e hidhni posht\u00eb kompanin\u00eb tuaj p\u00ebr hir t\u00eb nj\u00eb komenti.<\/p>\n<h5>Nxiteni p\u00ebrmbajtjen e krijuar nga p\u00ebrdoruesi<\/h5>\n<p>N\u00eb nj\u00eb epok\u00eb ku t\u00eb gjith\u00ebve u p\u00eblqen t\u00eb ndihen t\u00eb r\u00ebnd\u00ebsish\u00ebm, inkurajimi i p\u00ebrmbajtjes s\u00eb krijuar nga p\u00ebrdoruesit \u00ebsht\u00eb nj\u00eb nga m\u00ebnyrat m\u00eb t\u00eb mira p\u00ebr t&#8217;i b\u00ebr\u00eb njer\u00ebzit e zakonsh\u00ebm t\u00eb ndihen t\u00eb vler\u00ebsuar. P\u00ebr shembull, her\u00eb pas here mund t\u00eb postoni postimet e ndjek\u00ebsve tuaj n\u00eb llogarin\u00eb zyrtare t\u00eb kompanis\u00eb n\u00eb Instagram. Nuk iu kushton asgj\u00eb, por sjell aq shum\u00eb vler\u00eb p\u00ebr biznesin tuaj. Ju mund t\u00eb b\u00ebni t\u00eb nj\u00ebjt\u00ebn gj\u00eb edhe n\u00eb Facebook, Twitter dhe platforma t\u00eb tjera sociale. Vet\u00ebm mendoni se sa do t\u00eb thot\u00eb p\u00ebr nj\u00eb ndjek\u00ebs q\u00eb t\u00eb ket\u00eb postin e tij \/ saj t\u00eb shp\u00ebrndar\u00eb nga marka e tyre e preferuar. N\u00ebse v\u00ebrtet interesoheni p\u00ebr audienc\u00ebn\u00a0 tuaj, do duket.<\/p>\n<h5>Rregulloni strategjin\u00eb tuaj t\u00eb marketingut p\u00ebr mediat sociale<\/h5>\n<p>Nuk ekziston nj\u00eb zgjidhje unike kur \u00ebsht\u00eb fjala p\u00ebr planifikimin afatgjat\u00eb t\u00eb marketingut n\u00eb rrjetet sociale. N\u00ebse nj\u00eb taktik\u00eb e ve\u00e7ant\u00eb nuk funksionon m\u00eb, thjesht p\u00ebrdorni nj\u00eb tjet\u00ebr. P\u00ebr shembull, n\u00ebse fansat tuaj nuk po angazhohen m\u00eb me postimet n\u00eb Facebook, ndoshta do t&#8217;ju duhet t\u00eb rishikoni dizajnin ose p\u00ebrmbajtjen e postimeve tuaja. P\u00ebr t\u00eb vler\u00ebsuar suksesin e strategjis\u00eb s\u00eb marketingut n\u00eb mediat sociale, keni nevoj\u00eb p\u00ebr t\u00eb dh\u00ebna konkrete. Ekzistojn\u00eb mjete q\u00eb ju ndihmojn\u00eb t\u00eb kuptoni shum\u00eb nga t\u00eb dh\u00ebnat e pap\u00ebrpunuara. Sidoqoft\u00eb, ju duhet t\u00eb b\u00ebni hulumtimin tuaj. Mediat sociale jan\u00eb m\u00eb shum\u00eb se thjesht disa p\u00eblqime ose ndjek\u00ebs; ato mund t\u00eb ndihmojn\u00eb\u00a0 n\u00eb nd\u00ebrtimin e marr\u00ebdh\u00ebnieve kuptimplot\u00eb. D\u00ebgjoni me v\u00ebmendje at\u00eb q\u00eb njer\u00ebzit kan\u00eb p\u00ebr t\u00eb th\u00ebn\u00eb. Jini t\u00eb duruesh\u00ebm dhe autentik. Mos harroni: planifikimi i marketingut n\u00eb mediat sociale \u00ebsht\u00eb nj\u00eb maraton\u00eb, jo nj\u00eb sprint. Duhet koh\u00eb p\u00ebr t\u00eb nd\u00ebrtuar marr\u00ebdh\u00ebnie afatgjata me klient\u00ebt tuaj ekzistues dhe potencial\u00eb, por ia vlen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gjithkush e di se mediat sociale jan\u00eb nj\u00eb nga mjetet m\u00eb t\u00eb fuqishme n\u00eb marketingun modern, por pak e b\u00ebjn\u00eb at\u00eb si\u00e7 duhet. Kompanit\u00eb, si njer\u00ebzit e zakonsh\u00ebm, jan\u00eb t\u00eb fiksuar me t\u00eb paturit e sa m\u00eb shum\u00eb ndjek\u00ebsve dhe pelqime. Nd\u00ebrsa t\u00eb gjith\u00eb d\u00ebshirojn\u00eb t\u00eb marrin m\u00eb shum\u00eb ndjek\u00ebs n\u00eb Instagram, vet\u00ebm disa t\u00eb b\u00ebjn\u00eb at\u00eb q\u00eb duhet p\u00ebr t\u00eb krijuar nj\u00eb baz\u00eb ndjek\u00ebsish besnik\u00eb. Nd\u00ebrsa t\u00eb gjith\u00eb d\u00ebshirojn\u00eb m\u00eb shum\u00eb p\u00eblqime n\u00eb Facebook ose m\u00eb shum\u00eb retweets n\u00eb Twitter, jo t\u00eb gjith\u00eb kan\u00eb nj\u00eb strategji t\u00eb qart\u00eb t\u00eb marketingut t\u00eb mediave sociale. Si mund t\u00eb fitoni m\u00eb shum\u00eb ndjek\u00ebs? M\u00eb mir\u00eb akoma, pse doni m\u00eb shum\u00eb ndjek\u00ebs n\u00eb radh\u00eb t\u00eb par\u00eb? Kjo \u00ebsht\u00eb pyetja q\u00eb \u00e7do pronar biznesi duhet t\u00eb b\u00ebj\u00eb. Ju nuk doni tregues t\u00eb kot\u00eb; ju doni tregues q\u00eb kan\u00eb r\u00ebnd\u00ebsi, numra q\u00eb p\u00ebrkthehen n\u00eb angazhim m\u00eb t\u00eb madh, rritjen e shitjeve dhe p\u00ebrmir\u00ebsimin e reputacionit t\u00eb mark\u00ebs. A keni menduar ndonj\u00ebher\u00eb pse disa kompani dalin me fushata t\u00eb shk\u00eblqyera t\u00eb marketingut social, nd\u00ebrsa t\u00eb tjer\u00ebt p\u00ebrpiqen t\u00eb gjejn\u00eb at\u00eb shk\u00ebndij\u00ebn krijuese? E gjitha lidhet me di\u00e7ka: hulumtimi (ose mungesa e tij). B\u00ebrja e supozimeve nuk \u00ebsht\u00eb ndoshta strategjia m\u00eb e mir\u00eb; kjo nuk \u00ebsht\u00eb aspak nj\u00eb strategji. Ajo q\u00eb ju nevojitet \u00ebsht\u00eb nj\u00eb analiz\u00eb e kujdesshme dhe e plot\u00eb e audienc\u00ebs suaj t\u00eb synuar, konkurrent\u00ebve tuaj, industris\u00eb tuaj dhe faktor\u00ebve t\u00eb tjer\u00eb q\u00eb mund t\u00eb luajn\u00eb nj\u00eb rol n\u00eb suksesin tuaj. Ju thjesht nuk b\u00ebheni nj\u00eb sukses brenda nat\u00ebs; ju st\u00ebrviteni p\u00ebr t\u00eb, p\u00ebr vite me radh\u00eb. Pra, ju doni t\u00eb nd\u00ebrtoni nj\u00eb strategji marketingu t\u00eb suksessh\u00ebm t\u00eb mediave sociale, por nuk e dini se si. Ju keni provuar \u00e7do gje (ose k\u00ebshtu pretendoni), dhe nuk po merrni rezultatet q\u00eb kishit menduar. Ndiheni t\u00eb dekurajuar. Ju thjesht doni t\u00eb hiqni dor\u00eb. E njoh k\u00ebt\u00eb ndjesi.\u00a0&#8230; <\/p>\n<p><a class=\"readmore\" href=\"https:\/\/evolve.al\/al\/can-build-solid-social-media-marketing-strategy\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":4,"featured_media":11050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[73,72],"_links":{"self":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts\/11045"}],"collection":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/comments?post=11045"}],"version-history":[{"count":5,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts\/11045\/revisions"}],"predecessor-version":[{"id":11087,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts\/11045\/revisions\/11087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/media\/11050"}],"wp:attachment":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/media?parent=11045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/categories?post=11045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/tags?post=11045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}