\u00c7far\u00eb do t\u00eb b\u00ebnit n\u00ebse do t\u00eb kishit nj\u00eb buxhet t\u00eb mjaftuesh\u00ebm p\u00ebr marketing? A do ta shpenzonit n\u00eb reklama televizive, tabela dhe t\u00eb ngjashme, apo do ta shpenzonit at\u00eb n\u00eb mediat sociale, SEO, Pay Per Click (PPC) dhe kanale t\u00eb tjera t\u00eb marketingut dixhital? Marketingu tradicional zakonisht \u00ebsht\u00eb i shtrenjt\u00eb dhe jo t\u00eb gjitha kompanit\u00eb mund ta p\u00ebrballojn\u00eb at\u00eb. P\u00ebr m\u00eb tep\u00ebr, nuk \u00ebsht\u00eb shum\u00eb efikas.<\/p>\n
N\u00eb tregun e sot\u00ebm shum\u00eb konkurrues, konsumatori ka shum\u00eb zgjedhje. N\u00ebse konsumatori nuk mund t\u00eb gjej\u00eb nj\u00eb produkt t\u00eb caktuar me nj\u00eb \u00e7mim t\u00eb caktuar n\u00eb dyqanin tuaj online ose fizik, ai \/ ajo do ta gjej\u00eb at\u00eb diku tjet\u00ebr (me siguri nga nj\u00eb prej konkurrent\u00ebve tuaj).\u00a0 Strategjia juaj e marketingut dhe mjetet q\u00eb zgjidhni p\u00ebr t\u00eb kryer planin tuaj mund t\u00eb b\u00ebjn\u00eb ose t\u00eb thyejn\u00eb biznesin tuaj.<\/p>\n
Duke supozuar q\u00eb ju jeni nj\u00eb biznes i vog\u00ebl, \u00ebsht\u00eb e sigurt t\u00eb thuhet se nuk mund t\u00eb p\u00ebrballoni t\u00eb shpenzoni shum\u00eb n\u00eb marketing. Prandaj, ju duhet t\u00eb zgjidhni mjete q\u00eb jan\u00eb me kosto efektive dhe t\u00eb leht\u00eb p\u00ebr t’u zbatuar. Gjithnj\u00eb e m\u00eb shum\u00eb kompani po shpenzojn\u00eb p\u00ebr marketing dixhital. Ka kuptim t\u00eb shpenzoni aty ku jan\u00eb konsumator\u00ebt: rrjetet sociale, YouTube, motor\u00ebt e k\u00ebrkimit etj. N\u00ebse zbatohet n\u00eb m\u00ebnyr\u00ebn e duhur, marketingu dixhital mund t\u00eb jap\u00eb rezultate t\u00eb m\u00ebdha p\u00ebr kompanit\u00eb. Ju mund t\u00eb pyesni: “Kjo \u00ebsht\u00eb mir\u00eb dhe gjith\u00e7ka, por \u00e7far\u00eb ka p\u00ebr mua? \u00c7far\u00eb p\u00ebrfitoj nga shpenzimet p\u00ebr marketing dixhital?” M\u00eb posht\u00eb jan\u00eb 3 p\u00ebrfitimet kryesore t\u00eb marketingut dixhital p\u00ebr bizneset e vogla:<\/p>\n
Kjo \u00ebsht\u00eb provuar her\u00eb pas here: marketingu dixhital \u00ebsht\u00eb m\u00ebnyr\u00eb m\u00eb efektive se sa kanalet tradicionale t\u00eb marketingut. Jo t\u00eb gjith\u00eb e shikojn\u00eb televizionin, por pothuajse t\u00eb gjith\u00eb e shfletojn\u00eb internetin. Jo t\u00eb gjith\u00eb lexojn\u00eb gazeta dhe revista, por shum\u00eb njer\u00ebz lexojn\u00eb artikuj n\u00eb internet. Pra, ka kuptim vet\u00ebm p\u00ebr ju p\u00ebr t\u00eb investuar ku klient\u00ebt jan\u00eb me t\u00eb v\u00ebrtet\u00eb, jo aty ku do t\u00eb d\u00ebshironi q\u00eb ata t\u00eb jen\u00eb. Marketingu dixhital \u00ebsht\u00eb m\u00eb i lir\u00eb, m\u00eb efektiv dhe p\u00ebr m\u00eb tep\u00ebr, ju ndihmon t\u00eb rriteni mark\u00ebn tuaj.<\/p>\n
Autori dhe eksperti i marketingut Seth Godin ka th\u00ebn\u00eb, “Jo kushdo \u00ebsht\u00eb klienti juaj.” Produkti ose sh\u00ebrbimi juaj \u00ebsht\u00eb p\u00ebrshtatur p\u00ebr nj\u00eb demografi ose komunitetit t\u00eb caktuar. Prandaj, p\u00ebr t\u00eb marr\u00eb ROI m\u00eb t\u00eb mir\u00eb (kthim n\u00eb investim), ju duhet ta tregoni produktin tuaj tek njer\u00ebzit e duhur. Kjo \u00ebsht\u00eb ajo q\u00eb marketingu dixhital e b\u00ebn m\u00eb mir\u00eb. P\u00ebr shembull, mund t\u00eb zhvillosh nj\u00eb reklam\u00eb t\u00eb targetuar\u00a0 n\u00eb Facebook, ose d\u00ebrgoni email mir\u00ebseardhjeje vet\u00ebm p\u00ebr njer\u00ebzit q\u00eb kan\u00eb vizituar faqen tuaj t\u00eb internetit.<\/p>\n
Ajo q\u00eb njer\u00ebzit mendojn\u00eb p\u00ebr biznesin tuaj ka qen\u00eb gjithmon\u00eb shum\u00eb e r\u00ebnd\u00ebsishme, por n\u00eb epok\u00ebn e sotme dixhitale, opinioni i klient\u00ebve p\u00ebr mark\u00ebn tuaj ka r\u00ebnd\u00ebsi vendimtare. Pas blerjes s\u00eb di\u00e7kaje online nga ju, klient\u00ebt mund dhe do t\u00eb l\u00ebn\u00eb p\u00ebrshtypjet e tyre t\u00eb v\u00ebrteta. Dhe njer\u00ebzit q\u00eb duan t\u00eb blejn\u00eb t\u00eb nj\u00ebjtin produkt do shikojn\u00eb k\u00ebto p\u00ebrshtypje. Kjo \u00ebsht\u00eb prova sociale n\u00eb veprim. N\u00ebse komentet jan\u00eb pozitive, njer\u00ebzit do t\u00eb duan t\u00eb blejn\u00eb m\u00eb shum\u00eb nga ju dhe anasjelltas. N\u00ebse ofroni produkte t\u00eb shk\u00eblqyera, me \u00e7mime t\u00eb volitshme, dhe ofroni nj\u00eb sh\u00ebrbim t\u00eb mahnitsh\u00ebm t\u00eb klient\u00ebt n\u00eb t\u00eb gjitha pikat e kontaktit, marka juaj do t\u00eb p\u00ebrmir\u00ebsohet. Do t\u00eb rritet. Dhe kjo \u00ebsht\u00eb ajo q\u00eb d\u00ebshiron \u00e7do pronar biznesi.<\/p>\n
P\u00ebr m\u00eb tep\u00ebr, marketingu dixhital ju ndihmon t\u00eb kurseni para, t\u00eb gjeneroni t\u00eb ardhura m\u00eb t\u00eb larta, t\u00eb lidheni me klient\u00ebt tuaj n\u00eb nj\u00eb nivel m\u00eb personal dhe t\u00eb ofroni nj\u00eb sh\u00ebrbim dhe eksperienc\u00eb t\u00eb mrekullueshme t\u00eb klientit.<\/p>","protected":false},"excerpt":{"rendered":"
\u00c7far\u00eb do t\u00eb b\u00ebnit n\u00ebse do t\u00eb kishit nj\u00eb buxhet t\u00eb mjaftuesh\u00ebm p\u00ebr marketing? A do ta shpenzonit n\u00eb reklama televizive, tabela dhe t\u00eb ngjashme, apo do ta shpenzonit at\u00eb n\u00eb mediat sociale, SEO, Pay Per Click (PPC) dhe kanale t\u00eb tjera t\u00eb marketingut dixhital? Marketingu tradicional zakonisht \u00ebsht\u00eb i shtrenjt\u00eb dhe jo t\u00eb gjitha kompanit\u00eb mund ta p\u00ebrballojn\u00eb at\u00eb. P\u00ebr m\u00eb tep\u00ebr, nuk \u00ebsht\u00eb shum\u00eb efikas. N\u00eb tregun e sot\u00ebm shum\u00eb konkurrues, konsumatori ka shum\u00eb zgjedhje. N\u00ebse konsumatori nuk mund t\u00eb gjej\u00eb nj\u00eb produkt t\u00eb caktuar me nj\u00eb \u00e7mim t\u00eb caktuar n\u00eb dyqanin tuaj online ose fizik, ai \/ ajo do ta gjej\u00eb at\u00eb diku tjet\u00ebr (me siguri nga nj\u00eb prej konkurrent\u00ebve tuaj).\u00a0 Strategjia juaj e marketingut dhe mjetet q\u00eb zgjidhni p\u00ebr t\u00eb kryer planin tuaj mund t\u00eb b\u00ebjn\u00eb ose t\u00eb thyejn\u00eb biznesin tuaj. Duke supozuar q\u00eb ju jeni nj\u00eb biznes i vog\u00ebl, \u00ebsht\u00eb e sigurt t\u00eb thuhet se nuk mund t\u00eb p\u00ebrballoni t\u00eb shpenzoni shum\u00eb n\u00eb marketing. Prandaj, ju duhet t\u00eb zgjidhni mjete q\u00eb jan\u00eb me kosto efektive dhe t\u00eb leht\u00eb p\u00ebr t’u zbatuar. Gjithnj\u00eb e m\u00eb shum\u00eb kompani po shpenzojn\u00eb p\u00ebr marketing dixhital. Ka kuptim t\u00eb shpenzoni aty ku jan\u00eb konsumator\u00ebt: rrjetet sociale, YouTube, motor\u00ebt e k\u00ebrkimit etj. N\u00ebse zbatohet n\u00eb m\u00ebnyr\u00ebn e duhur, marketingu dixhital mund t\u00eb jap\u00eb rezultate t\u00eb m\u00ebdha p\u00ebr kompanit\u00eb. Ju mund t\u00eb pyesni: “Kjo \u00ebsht\u00eb mir\u00eb dhe gjith\u00e7ka, por \u00e7far\u00eb ka p\u00ebr mua? \u00c7far\u00eb p\u00ebrfitoj nga shpenzimet p\u00ebr marketing dixhital?” M\u00eb posht\u00eb jan\u00eb 3 p\u00ebrfitimet kryesore t\u00eb marketingut dixhital p\u00ebr bizneset e vogla: Marketingu dixhital \u00ebsht\u00eb m\u00eb kosto-efektiv sesa marketingu tradicional Kjo \u00ebsht\u00eb provuar her\u00eb pas here: marketingu dixhital \u00ebsht\u00eb m\u00ebnyr\u00eb m\u00eb efektive se sa kanalet tradicionale t\u00eb marketingut. Jo t\u00eb gjith\u00eb e shikojn\u00eb televizionin, por pothuajse t\u00eb gjith\u00eb e shfletojn\u00eb internetin. Jo t\u00eb gjith\u00eb lexojn\u00eb gazeta dhe revista, por shum\u00eb njer\u00ebz… <\/p>\n