{"id":10723,"date":"2018-10-23T14:52:58","date_gmt":"2018-10-23T13:52:58","guid":{"rendered":"https:\/\/evolve.al\/?p=10723"},"modified":"2023-09-06T09:57:33","modified_gmt":"2023-09-06T08:57:33","slug":"marketing","status":"publish","type":"post","link":"https:\/\/evolve.al\/al\/marketing\/","title":{"rendered":"Marketingu dixhital: k\u00ebtu jan\u00eb mjetet p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb strategji t\u00eb suksesshme"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Marketingu dixhital<\/a> sot ofron nj\u00eb mori mjetesh midis t\u00eb cilave mund t\u00eb jet\u00eb shum\u00eb e v\u00ebshtir\u00eb t\u00eb zgjidhet. P\u00ebr t\u00eb orientuar veten n\u00eb mesin e shum\u00eb mjeteve n\u00eb dispozicion ju duhet t\u00eb p\u00ebrcaktoj\u00eb rolin q\u00eb keni brenda strategjis\u00eb suaj. Dhe pastaj matni ndikimin e saj. K\u00ebtu jan\u00eb pyetjet kryesore p\u00ebr t\u00eb pyetur veten: – Cili \u00ebsht\u00eb q\u00ebllimi kryesor strategjik i faqes suaj? – N\u00ebse duhej t\u00eb zgjidhni nj\u00eb metrik\u00eb t\u00eb vetme p\u00ebr t\u00eb kuptuar trendin e biznesit tuaj, t\u00eb cilin do ta zgjidhni? – Cil\u00ebs metrik\u00eb do t\u00eb tregoni se si veproni n\u00eb prioritetet e para t\u00eb biznesit tuaj? –<\/p>\n

Dalloni faktor\u00ebt “e bukur t\u00eb di” nga “Duhet t\u00eb di”. – Identifikoni k\u00ebrc\u00ebnimin kryesor t\u00eb biznesit tuaj. A po e krahasoni veten? Imagjinoni t\u00eb keni nj\u00eb buxhet t\u00eb madh p\u00ebr aktivitetet dixhitale. Si e shp\u00ebrndan? N\u00eb cil\u00ebn aktivitet do t\u00eb investonit m\u00eb shum\u00eb?<\/p>\n

N\u00ebse nuk matni, nuk mund t\u00eb kontrolloni<\/h5>\n

Sot, t\u00eb dh\u00ebnat jan\u00eb po aq t\u00eb r\u00ebnd\u00ebsishme sa kurr\u00eb m\u00eb par\u00eb, dhe kurr\u00eb nuk p\u00eblqejn\u00eb sot \u00ebsht\u00eb n\u00eb dor\u00eb. Por shpesh p\u00ebrqendrohemi n\u00eb metrika t\u00eb panevojshme. Pra, metrika t\u00eb tilla e b\u00ebjn\u00eb procesin e analiz\u00ebs s\u00eb t\u00eb dh\u00ebnave t\u00eb v\u00ebshtira dhe jo shum\u00eb relevante. Gjithashtu, ajo q\u00eb ka r\u00ebnd\u00ebsi nuk \u00ebsht\u00eb vet\u00eb t\u00eb dh\u00ebnat, por aft\u00ebsia jon\u00eb p\u00ebr t’i lexuar dhe interpretuar ato, duke pasur parasysh q\u00ebllimin ton\u00eb.<\/p>\n

Vendoseni p\u00ebrdoruesin n\u00eb qend\u00ebr t\u00eb p\u00ebrpjekjeve tuaja t\u00eb marketingut<\/h5>\n

Sfida e madhe e marketingut dixhital \u00ebsht\u00eb ndryshimi kulturor q\u00eb k\u00ebrkon marketers. Sot, fokusi i planit t\u00eb marketingut \u00ebsht\u00eb personi dhe jo mark\u00eb. Duke ditur se si t’i kapni nevojat tuaja, n\u00eb krye t\u00eb gypave \u00ebsht\u00eb sfida e v\u00ebrtet\u00eb. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, ju mund t\u00eb ofroni p\u00ebrmbajtje t\u00eb vlefshme n\u00eb \u00e7do faz\u00eb t\u00eb udh\u00ebtimit t\u00eb bler\u00ebsit, t\u00eb nd\u00ebrtoni nj\u00eb marr\u00ebdh\u00ebnie, t\u00eb kontribuoni n\u00eb nd\u00ebrtimin e vler\u00ebs s\u00eb mark\u00ebs suaj.<\/p>\n

Mediat sociale<\/h5>\n

P\u00ebrdoruesit aktiv\u00eb n\u00eb rrjetet sociale sot jan\u00eb m\u00eb shum\u00eb se 3 miliard\u00eb n\u00eb mbar\u00eb bot\u00ebn dhe nga k\u00ebto 9 nga 10 aksesi n\u00ebp\u00ebrmjet pajisjeve mobile. Ne kushtojm\u00eb mediat sociale rreth 2 or\u00eb \u00e7do dit\u00eb. Esht\u00eb e panevojshme t\u00eb thuhet, \u00e7do gj\u00eb tjet\u00ebr p\u00ebr ta kuptuar rolin q\u00eb kan\u00eb n\u00eb jet\u00ebn ton\u00eb, ve\u00e7an\u00ebrisht ato t\u00eb Zuckerbergut. P\u00ebrkund\u00ebr rolit mbizot\u00ebrues t\u00eb Facebook, Instagram, Snapchat, ekziston nj\u00eb bot\u00eb tjet\u00ebr. Dhe ne duhet t\u00eb jemi t\u00eb vet\u00ebdijsh\u00ebm se p\u00ebrdoruesi lundron nga sociale n\u00eb shoq\u00ebri n\u00eb nj\u00eb m\u00ebnyr\u00eb fluide.<\/p>\n

Prandaj, nuk ekziston asnj\u00eb model i vet\u00ebm i zbatuesh\u00ebm p\u00ebr t\u00eb gjitha kompanit\u00eb. Gjithkush duhet t\u00eb nd\u00ebrtoj\u00eb strategjin\u00eb e vet t\u00eb marketingut dixhital sipas nevojave t\u00eb tyre, objektivave t\u00eb tyre dhe duke marr\u00eb parasysh rreziqet specifike q\u00eb mund t\u00eb dalin nga sfidat e p\u00ebrditshme.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Marketingu dixhital sot ofron nj\u00eb mori mjetesh midis t\u00eb cilave mund t\u00eb jet\u00eb shum\u00eb e v\u00ebshtir\u00eb t\u00eb zgjidhet. P\u00ebr t\u00eb orientuar veten n\u00eb mesin e shum\u00eb mjeteve n\u00eb dispozicion ju duhet t\u00eb p\u00ebrcaktoj\u00eb rolin q\u00eb keni brenda strategjis\u00eb suaj. Dhe pastaj matni ndikimin e saj. K\u00ebtu jan\u00eb pyetjet kryesore p\u00ebr t\u00eb pyetur veten: – Cili \u00ebsht\u00eb q\u00ebllimi kryesor strategjik i faqes suaj? – N\u00ebse duhej t\u00eb zgjidhni nj\u00eb metrik\u00eb t\u00eb vetme p\u00ebr t\u00eb kuptuar trendin e biznesit tuaj, t\u00eb cilin do ta zgjidhni? – Cil\u00ebs metrik\u00eb do t\u00eb tregoni se si veproni n\u00eb prioritetet e para t\u00eb biznesit tuaj? – Dalloni faktor\u00ebt “e bukur t\u00eb di” nga “Duhet t\u00eb di”. – Identifikoni k\u00ebrc\u00ebnimin kryesor t\u00eb biznesit tuaj. A po e krahasoni veten? Imagjinoni t\u00eb keni nj\u00eb buxhet t\u00eb madh p\u00ebr aktivitetet dixhitale. Si e shp\u00ebrndan? N\u00eb cil\u00ebn aktivitet do t\u00eb investonit m\u00eb shum\u00eb? N\u00ebse nuk matni, nuk mund t\u00eb kontrolloni Sot, t\u00eb dh\u00ebnat jan\u00eb po aq t\u00eb r\u00ebnd\u00ebsishme sa kurr\u00eb m\u00eb par\u00eb, dhe kurr\u00eb nuk p\u00eblqejn\u00eb sot \u00ebsht\u00eb n\u00eb dor\u00eb. Por shpesh p\u00ebrqendrohemi n\u00eb metrika t\u00eb panevojshme. Pra, metrika t\u00eb tilla e b\u00ebjn\u00eb procesin e analiz\u00ebs s\u00eb t\u00eb dh\u00ebnave t\u00eb v\u00ebshtira dhe jo shum\u00eb relevante. Gjithashtu, ajo q\u00eb ka r\u00ebnd\u00ebsi nuk \u00ebsht\u00eb vet\u00eb t\u00eb dh\u00ebnat, por aft\u00ebsia jon\u00eb p\u00ebr t’i lexuar dhe interpretuar ato, duke pasur parasysh q\u00ebllimin ton\u00eb. Vendoseni p\u00ebrdoruesin n\u00eb qend\u00ebr t\u00eb p\u00ebrpjekjeve tuaja t\u00eb marketingut Sfida e madhe e marketingut dixhital \u00ebsht\u00eb ndryshimi kulturor q\u00eb k\u00ebrkon marketers. Sot, fokusi i planit t\u00eb marketingut \u00ebsht\u00eb personi dhe jo mark\u00eb. Duke ditur se si t’i kapni nevojat tuaja, n\u00eb krye t\u00eb gypave \u00ebsht\u00eb sfida e v\u00ebrtet\u00eb. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, ju mund t\u00eb ofroni p\u00ebrmbajtje t\u00eb vlefshme n\u00eb \u00e7do faz\u00eb t\u00eb udh\u00ebtimit t\u00eb bler\u00ebsit, t\u00eb nd\u00ebrtoni nj\u00eb marr\u00ebdh\u00ebnie, t\u00eb kontribuoni n\u00eb nd\u00ebrtimin e vler\u00ebs s\u00eb mark\u00ebs suaj. Mediat sociale P\u00ebrdoruesit… <\/p>\n

Continue Reading<\/a><\/p>\n","protected":false},"author":4,"featured_media":10724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[69],"tags":[],"_links":{"self":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts\/10723"}],"collection":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/comments?post=10723"}],"version-history":[{"count":5,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts\/10723\/revisions"}],"predecessor-version":[{"id":11677,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/posts\/10723\/revisions\/11677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/media\/10724"}],"wp:attachment":[{"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/media?parent=10723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/categories?post=10723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evolve.al\/al\/wp-json\/wp\/v2\/tags?post=10723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}