{"id":9309,"date":"2016-03-31T08:35:50","date_gmt":"2016-03-31T08:35:50","guid":{"rendered":"http:\/\/webnus.biz\/themes\/easyweb\/design\/?page_id=9309"},"modified":"2019-03-13T17:37:56","modified_gmt":"2019-03-13T16:37:56","slug":"digital-branding","status":"publish","type":"page","link":"https:\/\/evolve.al\/al\/digital-branding\/","title":{"rendered":"Identiteti i mark\u00ebs"},"content":{"rendered":"

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Menaxhimi i markes<\/strong><\/h2>\n

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Menaxhimi i brendsh\u00ebm i mark\u00ebs dhe reputacionit<\/strong><\/h3>\n

N\u00eb biznes, reputacioni \u00ebsht\u00eb gjith\u00e7ka. Fal\u00eb medias sociale dhe faqeve t\u00eb rishikimit si Yelp, ju mund t\u00eb nd\u00ebrtoni nj\u00eb reputacion t\u00eb madh n\u00eb internet. Ka vet\u00ebm nj\u00eb problem: n\u00eb bot\u00ebn dixhitale n\u00eb t\u00eb cil\u00ebn jetojm\u00eb, gj\u00ebrat ndryshojn\u00eb shum\u00eb shpejt.\u00a0 Ju duhet t’i p\u00ebgjigjeni k\u00ebtyre ndryshimeve me po t\u00eb nj\u00ebjt\u00ebn shpejt\u00ebsi. Ne jemi k\u00ebtu p\u00ebr t’ju ndihmuar q\u00eb t\u00eb ruani dhe p\u00ebrmir\u00ebsoni imazhin e mark\u00ebs suaj.<\/p>\n

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Ekspertiza jon\u00eb<\/strong><\/h4>\n

Ne e dim\u00eb q\u00eb bizneset dhe individ\u00ebt e ndrysh\u00ebm kan\u00eb nevoja t\u00eb ve\u00e7anta p\u00ebr menaxhimin e reputacionit t\u00eb tyre. Stafi yn\u00eb ka hulumtuar dhe shqyrtuar dhjetra sh\u00ebrbime t\u00eb menaxhimit t\u00eb reputacionit.
\nNe u ofrojm\u00eb sh\u00ebrbime institucioneve qeveritare si dhe bizneseve t\u00eb vogla dhe t\u00eb m\u00ebdha nga industri dhe fusha t\u00eb ndryshme.
\nZgjidhjet tona p\u00ebrqendrohen n\u00eb perceptimin e publikut, por edhe n\u00eb kuptimin e faktor\u00ebve q\u00eb nxisin njerezit t\u00eb blejn\u00eb.
\nPerceptimi i publikut \u00ebsht\u00eb shum\u00eb i r\u00ebnd\u00ebsish\u00ebm. Zgjidhjet tona shkojn\u00eb gjithnj\u00eb kah faktor\u00ebve q\u00eb \u00e7ojn\u00eb n\u00eb shitjen e produktit apo sh\u00ebrbimit tuaj.[\/vc_column_text]

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\u00c7far\u00eb na b\u00ebn t\u00eb vecant\u00eb.<\/strong><\/h4>\n

N\u00ebse aktualisht keni nj\u00eb problem t\u00eb menaxhimit t\u00eb reputacionit n\u00eb internet, ne mund t\u00eb ndihmojm\u00eb. N\u00ebse reputacioni juaj online nuk \u00ebsht\u00eb aty ku ju mendoni se duhet t\u00eb jet\u00eb, na kontaktoni menj\u00ebher\u00eb.\u00a0 P\u00ebrmir\u00ebsoni perceptimin e publikut ndaj jush tani. Menaxhimi i mark\u00ebs \u00ebsht\u00eb tejet i r\u00ebnd\u00ebsissh\u00ebm.[\/vc_column_text]

[\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Ashtu si identiteti juaj personal ju b\u00ebn unik, identiteti juaj i mark\u00ebs \u00ebsht\u00eb tipar i ve\u00e7ant\u00eb i biznesit tuaj q\u00eb ju ve\u00e7on nga \u00e7do biznes tjeter q\u00eb ekziston. Dhe dizajnimi i identitetit t\u00eb mark\u00ebs tuaj? \u00cbsht\u00eb ajo q\u00eb e form\u00ebson kompanin\u00eb tuaj.<\/p>\n

Por \u00e7far\u00eb sakt\u00ebsisht \u00ebsht\u00eb identiteti i mark\u00ebs? \u00c7far\u00eb ka t\u00eb b\u00ebj\u00eb me dizajnin? Dhe si mund t\u00eb krijoni nj\u00eb identitet t\u00eb fort\u00eb t\u00eb mark\u00ebs q\u00eb e \u00e7on biznesin tuaj n\u00eb nivelin tjet\u00ebr?<\/p>\n

Termat “mark\u00eb”, “markim” dhe “identitet i mark\u00ebs” trajtohen ndonj\u00ebher\u00eb si t\u00eb k\u00ebmbyeshme, por nuk \u00ebsht\u00eb k\u00ebshtu.<\/p>\n

Brand \u00ebsht\u00eb perceptimi i kompanis\u00eb n\u00eb syt\u00eb e njer\u00ebzve.<\/p>\n

Identiteti i mark\u00ebs \u00ebsht\u00eb mbledhja e t\u00eb gjitha element\u00ebve t\u00eb mark\u00ebs q\u00eb kompania krijon p\u00ebr t\u00eb portretizuar imazhin e duhur t\u00eb vetes p\u00ebr konsumatorin.<\/p>\n

\u00c7far\u00eb \u00ebsht\u00eb Brand Identity apo i shqip\u00ebruar si identiteti i mark\u00ebs?\u00a0 Pse \u00ebsht\u00eb themelor, kur \u00ebsht\u00eb i dobish\u00ebm dhe si \u00ebsht\u00eb krijuar n\u00eb nj\u00eb nivel praktik?<\/p>\n

Biznesi juaj nuk \u00ebsht\u00eb aq i ndryshem nga nj\u00eb person: Ai ka n\u00eb vetvete karakteristika, cil\u00ebsi , ka nj\u00eb gjuh\u00eb t\u00eb caktuar si mund\u00ebsi komunikimi, ka nj\u00eb histori q\u00eb formimin e tij dhe p\u00ebrcakton objektivat q\u00eb duhet te arrihen n\u00eb afat te shkurt\u00ebr dhe afatgjat\u00eb. Sikurse ndodh me nj\u00eb individ i cili \u00ebsht\u00eb i suksesh\u00ebm n\u00ebse \u00ebsht\u00eb koherent dhe i besuesh\u00ebm, ashtu ndodh edhe me mark\u00ebn.
\nQe t\u00eb kesh sukses me biznesin tend, r\u00ebnd\u00ebsi par\u00ebsore ka m\u00eb s\u00eb miri identiteti i mark\u00ebs.Duhet t\u00eb jesh plot\u00ebsisht i vet\u00ebdijsh\u00ebm p\u00ebr t\u2019u ballafaquar me \u00e7do projekt pune duke ndjekur strategjin\u00eb e duhur!<\/p>\n

Po \u00e7far\u00eb \u00ebsht\u00eb identiteti i mark\u00ebs?<\/p>\n

Identiteti i mark\u00ebs \u00ebsht\u00eb t\u00ebr\u00ebsia e karakteristikave vizuale dhe gjuh\u00ebsore q\u00eb e b\u00ebjn\u00eb nj\u00eb mark\u00eb t\u00eb njohur , t\u00eb dallueshme n\u00eb krahasim me konkurenc\u00ebn. Kjo \u00ebsht\u00eb ajo q\u00eb e b\u00ebn kompanin\u00eb t\u00eb duket si nj\u00ebsi e fort\u00eb dhe e qart\u00eb nga konsumator\u00ebt. Kjo \u00ebsht\u00eb arsyeja pse identiteti i mark\u00ebs \u00ebshte ndikuesi dhe kontribuesi i pare n\u00eb suksesin e produktit ose sh\u00ebrbimit q\u00eb ofron biznesi juaj.<\/p>\n

N\u00eb situat\u00ebn ideale, identiteti i mark\u00ebs p\u00ebrkon me imazhin e mark\u00ebs, q\u00eb \u00ebsht\u00eb ideja q\u00eb klient\u00ebt kan\u00eb ndaj mark\u00ebs s\u00eb biznesit tuaj. Kur kompania arrin te \u201cket\u00eb\u201d klient\u00ebt e saj potencial\u00eb p\u00ebr at\u00eb q\u00eb \u00ebsht\u00eb dhe q\u00eb d\u00ebshiron t\u00eb b\u00ebhet, ka arritur nj\u00eb nga objektivat m\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm.<\/p>\n

Aspektet e identitetit t\u00eb mark\u00ebs jan\u00eb shum\u00eb t\u00eb ngjashme me karakteristikat e nj\u00eb personi t\u00eb cil\u00ebt mund t\u00eb renditen dhe t\u00eb kualifikohen si gjasht\u00eb aspektet kryesore t\u00eb identitetit t\u00eb mark\u00ebs: element\u00ebt fizik\u00eb, personalitetin, kultur\u00ebn, marrdh\u00ebnien, imazhin, refleksin dhe vete-perfaqesimin.<\/p>\n

Pse identiteti i mark\u00ebs \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm?
\nP\u00ebr k\u00ebto dy arsye:
\n1. \u00cbsht\u00eb nj\u00eb udh\u00ebzues kominikimi me klient\u00ebt. Identiteti i mark\u00ebs \u00ebsht\u00eb busulla e komunikimit t\u00eb biznesit tuaj, mjet q\u00eb rregullon strategjin\u00eb n\u00eb media dhe kanale t\u00eb ndryshme, duke zvog\u00ebluar rrezikun e gabimeve.
\n2. \u00cbsht\u00eb karta e identitetit e kompanis\u00eb n\u00eb treg. Identiteti i mark\u00ebs p\u00ebrcjell ndjenjat e q\u00ebndrueshm\u00ebris\u00eb dhe besueshm\u00ebris\u00eb ndaj objektivit dhe realiteteve t\u00eb tjera referuese. Siguron nj\u00eb skem\u00eb t\u00eb sjelljes dhe vlerave t\u00eb vet\u00eb punonj\u00ebsve.<\/p>\n

Pa identititetin e mark\u00ebs \u00ebsht\u00eb m\u00eb e nd\u00ebrlikuar t\u00eb shkruash tekste, t\u00eb b\u00ebsh promocion apo fushata marketing. Pa identitetin e mark\u00ebs, kompania rrezikon t\u00eb humbas\u00eb orientimin, t\u00eb mos ket\u00eb vlera t\u00eb p\u00ebrbashk\u00ebta. Punonj\u00ebsit punojn\u00eb m\u00eb me pasiguri dhe konsumator\u00ebt potencial\u00eb e perceptojn\u00eb.<\/p>\n

1. Imagjinoni kompanin\u00eb si nj\u00eb person. Kush jan\u00eb cil\u00ebsit\u00eb tuaja, karakteristikat, tiparet dhe vecantite si nj\u00eb p\u00ebrshkrim i detajuar i nj\u00eb personi, ashtu ndodh dhe per kompanin\u00eb tuaj.
\n2.Kush eshte target-grupi juaj? Kujt i drejtohet sh\u00ebrbimi ose produkuti juaj, kush jan\u00eb aletat\u00ebt ne ket\u00eb rrugtim, klient\u00eb besnik\u00eb p\u00ebr t\u00eb cil\u00ebt ju punoni dhe sh\u00ebrbeni cdo dit\u00eb.<\/p>\n

3.Cfar\u00eb ju b\u00ebn t\u00eb vecant\u00eb?<\/p>\n

N\u00eb k\u00ebt\u00eb pik\u00eb ju duhet t\u00eb paraqisni argumentin tuaj te vecant\u00eb t\u00eb shitjes e produkteve apo sh\u00ebrbimeve q\u00eb ju ofroni klient\u00ebve tuaj potencial\u00eb. Ju duhet t\u00eb shpjegoni n\u00eb disa rreshta se cfar\u00eb e ben kompanin\u00eb tuaj zgjedhjen m\u00eb t\u00eb mir\u00eb, m\u00ebnyr\u00ebn sesi produkti juaj e p\u00ebrmir\u00ebson situat\u00ebn apo e zgjidh at\u00eb. B\u00ebje at\u00eb t\u00eb qart\u00eb, konkrete, te plot\u00eb dhe me fjali t\u00eb shkurtra.<\/p>\n

4.Cili \u00ebsht\u00eb misioni juaj, vizioni dhe vlerat tuaja?<\/p>\n

Nj\u00eb biznes i mir\u00eb duhet t\u00eb ket\u00eb t\u00eb mir\u00ebp\u00ebrcaktuar misionin, vizionin dhe vlerat. Si fillim duhet t\u00eb tregoni historin\u00eb e kompanis\u00eb, arsyen e ekzistenc\u00ebs s\u00eb saj, vlerat qe ju udh\u00ebheqin. Nga ana tjet\u00ebr r\u00ebnd\u00ebsi ka q\u00eb kompania t\u00eb ket\u00eb nj\u00eb vision sa m\u00eb t\u00eb sakt\u00eb p\u00ebr t\u00eb ardhmen.<\/p>\n

Kush hyn n\u00eb loj\u00eb n\u00eb p\u00ebrcaktimin e identitetit t\u00eb mark\u00ebs?<\/p>\n

Sigurisht q\u00eb ju vjen n\u00eb ndihm\u00eb zyra juaj e komunikimit dhe agjensia juaj e internetit e cila jemi ne. Ne ju ndjekim hap pas hapi ne perpilimin e identitetit t\u00eb mark\u00ebs tuaj ne aspektin vizual dhe tekstual t\u00eb internetit.
\nNe ju p\u00ebrgatisim udh\u00ebzimet e plota t\u00eb mark\u00ebs p\u00ebr prezantimin e kompanis\u00eb, logon, ngjyrat, tipografine, indikacionet mbi p\u00ebrdorimin e element\u00ebve grafik\u00eb, copywriting,etj.<\/p>\n

N\u00eb m\u00ebnyr\u00eb q\u00eb nj\u00eb biznes t\u00eb jet\u00eb i suksessh\u00ebm, ai duhet t\u00eb ket\u00eb nj\u00eb imazh t\u00eb qart\u00eb dhe t\u00eb kuptuesh\u00ebm nga target grupi t\u00eb cilit i drejtohet, ndaj dizenjimi i imazhit \u00ebsht\u00eb nj\u00eb nga pro\u00e7eset baz\u00eb n\u00eb krijimin e identitetit t\u00eb biznesit dhe hapi i par\u00eb n\u00eb promovimin e tij n\u00eb treg.<\/p>\n

T\u00eb krijosh identitetin vizual, do t\u00eb thot\u00eb n\u00eb thelb t’i aplikoni vlerat e mark\u00ebs tuaj n\u00eb \u00e7do aspekt t\u00eb saj.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

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KLIENTET TANE<\/h2>\n\t<\/div>